Make Your Business Card Work for YouI expect that many business owners don't even think about it. They get used to handing out their business cards left and right, so that people are able to get in touch with them. They are doing what they are taught and told to do; making contact, keeping their name in front of people. But, have you REALLY looked at your business card? What does it really tell people? Will they have to trigger their memory to figure out what it is that you do?
When given the opportunity to be placing your business card in someone's hands, or in an advertisement, make sure you are making the most of that opportunity.
While the basic information such as your name, company name, phone number, email address and website are essential and of utmost importance, what is even more important is the message within your business card. If you are asking yourself "what message?", then you are not utilizing your business card to its fullest potential.
Too many times I have seen (in print ads) or been handed a business card that fails to tell me exactly what that person does. Just the name of their company, and the title of who they are, is not going to immediately inform me of what they do, let alone catch my attention.
Your business card should be a reflection of your company's motto, slogan and personality. It is an extension of your company and can speak for your company with a visual. Get away from the bland and go for the gusto. You want to make sure that you are doing what you can to stand out from your competitors. Don't make people wonder what it is you do, or what you sell. Give them all the information they need to know, so that with just a glimpse of your card, they will know if you are a company they are interested in contacting. Don't throw good money away on advertising by using your business card if it isn't something that people will stand up and take notice of. By just tossing your company name and contact information out there on a business card, will only do you good if an individual is specifically looking for someone from your company. If you are with a direct sales company that gives you only approved business cards to use, see if you are able to create your own business card that can include your company slogan, or a short blurb that you make up yourself.
Business cards are great to use for many purposes, and an essential part of your business, just make sure that you use them to enrich and help your business.
Cyndi Webb is the Founder and President of Moms Network -
www.momsnetwork.com - an organization dedicated to the promotion and success of Moms in business. Since 1997 she has promoted and worked with thousands of work at home moms in coaching and guiding them in how to help grow their businesses. Over the years Moms Network has evolved to include more than 15 websites offering free resources to moms from all walks of life, the Connecting @ Home print magazine and the annual Celebrating Moms Expo which attracts thousands of moms in the Minneapolis/St. Paul area. Cyndi makes her home in Minnesota with her husband and two children.
Author
