Not Everyone Will Want What You Are SellingOver the years, while working with work at home moms and dads who are home based business owners, I have noticed their unrealistic ideas as to how their business should grow. Many expect overnight success and many expect that everyone else should have the same interest level in the type of business they are involved in as they do.
When you are in a home business, no matter what it is, you need to realize that not everyone is going to be as excited about what you do as you are. Everyone has different interests, different goals, and different likes and dislikes.
Just because YOU love home decor, healthcare, candles, internet marketing, toys or scrapbooking (or any other type of product/service) does NOT mean that everyone else is going to be
at the opportunity to get involved with you. Your passion for the products/services you represent is not going to be the same passion as a majority of the people that you encounter. Whether you are actually selling products, or tying to grow a team with a direct sales company, you NEED to realize that building a business takes time and it takes time to find the right people to connect with.
If someone is looking for a business opportunity to get involved in, they will be taking many aspects of a business into consideration with the type of product or service being ONLY one part in their decision making process. They will be looking also at:
1. Pricing of the product; if the cost is too much more than similar products in a store, this will be effect their decision.
2. Company policies; if the company has too many strict policies on advertising, high quotas or bad policies on returns, this will also affect their decision.
3. Commission structure; if commission structure is too low, where someone can barely make an income after all their costs are deducted, again, this will affect their decision.
4. Materials and training costs; this is also a major concern for someone looking at a home business. They will be looking at the ongoing costs of staying involved which can include: cost of catalogs, paperwork, company website, business cards, sample kits and extra product etc.
5. Cost to get involved; this may be the number one issue that someone looks at when making a decision on starting a business. While YOU may have been able to afford to join, the cost may be too high to someone else. Not everyone has the same amount of funds available to them in order to start a business.
So, as you seek to grow your business, be sure that YOU are taking a reality check and understanding that the reason there are literally 1000's of businesses to get involved with is because there are so many different qualifications that an individual takes into consideration when embarking on their work at home business search.
Cyndi Webb is the Founder and President of Moms Network -
www.momsnetwork.com - an organization dedicated to the promotion and success of Moms in business. Since 1997 she has promoted and worked with thousands of work at home moms in coaching and guiding them in how to help grow their businesses. Over the years Moms Network has evolved to include more than 15 websites offering free resources to moms from all walks of life, the Connecting @ Home print magazine and the annual Celebrating Moms Expo which attracts thousands of moms in the Minneapolis/St. Paul area. Cyndi makes her home in Minnesota with her husband and two children.
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